I’m the daughter of a psychologist and an accountant - naturally inhabiting the line between emotion and logics. My journey brought me from Spain to the Netherlands, from journalism and geopolitics to design and impact work. I carefully craft ideas and launch concepts with a special focus on relevance, longevity, creativity and new narratives.
WORK EXPERIENCE
Adidas, Senior Experience Design Manager (Consumer services & chatbot) · 2024-Present
Adidas, Experience Design Manager (adiClub & Confirmed) · 2023-2024
Adidas, Digital Strategy & Transformation Manager (Short term Assignment) · 2022-2023
Adidas, Digital Communications Assistant Manager · 2020-2022
Peaks, Communications Lead · 2019-2020
UKRant, Journalist & Producer · 2019-2020
EJO, Communications Associate, Internship · 2018-2019
Onda Cero, Broadcast Journalist, Summer Internship · 2018
EXPERTISE
Product/Service/UXUI/Business Design
Design strategy & research
Innovation & transformation management
Product discovery & strategy
Brand strategy & communications planning
Futures, foresight, speculative methodologies
Workshop, facilitation & concept development
Social impact project development, implementation & MLE
Service Design for Innovation course pals @ IED
Leading Green Team ERG talks @ Adidas
NGFP Fellowship field research
Explaining things
Thai jungle life 2021
The real 'about me'